SEO: How to optimize your website’s visibility ?

Training Goals

Optimize your SEO and improve your website’s visibility.


A website is one of the most effective marketing tools you have at your disposal. Those interested in your products and services must be led there. It is essential to optimize your website to give Google the information it needs to display your pages in its search results.

Learning Objectives

  • Understand how organic search works
  • Set up an SEO strategy
  • Optimize each of the pages of your website
  • Monitor your strategy’s performance


  • Presentations and discussions
  • Demonstrations
  • Practical workshops

Target Audience

Self-employed workers, employees, managers and students seeking to increase their website’s visibility.


●  Théory
> Organic search vs. paid referencing
> How Google’s search engine works
> Terms to know

● How to build an SEO strategy
> Brainstorming: What is your customers’ pain point?
> Developing a list of preliminary keywords
> Analyzing preliminary keywords
> Selecting keywords
> Auditing the current website
> Technical SEO optimization
> Creating a content calendar
> Establishing a performance report

● Workshop 1: Design an SEO strategy for the company ABC Inc.
> Helpful tools
> How to positively influence Google using inbound links

● Workshop 2: How to improve your SEO strategy’s performance.
> Tips and tricks


Marc-André Lanciault

Entrepreneur in the world of technology, Marc-André Lanciault founded his first company after graduating from university in the early 2000s. His company quickly became a leader in the creation and use of open source content managers and developed several projects for small and large organizations. His second company, specializing in technological tools for employee recognition, stood out for its innovative culture and rapid growth, reaching number 48 on the PROFIT 500 list in 2015, before being purchased in 2016.
A graduate of the École des Sciences de la Gestion en systèmes d’informations, and École d’Entrepreneurship de Beauce, Marc-André has mentored and coached several young entrepreneurs. His approach perfectly combines technological innovation with authentic leadership. During his career, he developed and led many projects in all digital spheres, ranging from web portals to online stores, including the development of web and mobile applications.

Practical Information

Venue: Suite 330 at 55 Rue de Louvain Ouest in Montreal, H2N 1A4
Duration: 1 day (9 a.m. to 5 p.m.)