Expert: Grow your business strategically with LinkedIn

Training Goals

Learn how to strategically use LinkedIn to generate partner or customer leads.


Learning to network digitally is possible and more powerful than you think !

LinkedIn is the ultimate platform for finding new clients, establishing partnerships, and above all, proving that you are the best at what you do!
Establish your credibility and achieve your business goals quickly with our exercises, methods and strategies.

Learning Objectives

Throughout this workshop, you will learn to :

  • Enrich and optimize your LinkedIn profile to establish your professional brand
  • Grow your network with relevant and added-value content
  • Apply communication strategies that allow you to stand out
  • Network systematically to achieve your business goals


  • Short talks
  • Demonstrations
  • Exercices
  • Implementation
  • Strategic tips and tricks

Target Audience

Self-employed workers, employees and managers seeking to acquire concrete skills to make the most of business development with LinkedIn.


Profile – Contacts & networking – interests :

  • Content, structure and setting configuration
  • Posting techniques and strategies to optimize reach
  • Implementation
  • Action plan and practical tools


  • Active personal LinkedIn account
  • laptop

Participants will receive:

  • Workbook and action plan
  • 4 hours of guided practice
  • Certificate of participation
  • Checklist


David Picard

A digital strategist and instructor, David knows how to combine his many professional passions, including strategy and creativity. His marketing expertise, paired with his background in industrial engineering and teaching, allows him to offer effective and creative project management while demystifying marketing for his clients.
There are now many different ways to learn! Teaching marketing to teams allows them to develop marketing tools within their company while creating synergy that empowers professionals to market their own project. A proverb that David bases his workshop training on is: “What I hear, I forget. What I see, I remember. What I do, I understand.”

Practical Information

Venue: Suite 330 at 55 Rue de Louvain Ouest in Montreal, H2N 1A4
Duration: 1 day (9 a.m. to 5 p.m.)